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The EFL has been responsible for some of the most innovative commercial partnerships and competition changes in English football.

Our role in progressing and developing our competitions for the benefit of supporters and clubs alike means there is an inherent requirement to keep pace with the modern demands of clubs and football audiences.

The EFL generates the commercial revenue that sustains and fuels football's growth, working for our member clubs in enhancing the competition and engaging with our audiences. It is therefore of paramount importance that the EFL continues to attract a new, younger generation to ensure our clubs continue to play in stadiums full of passionate fans for years to come.

With that in mind the EFL’s commercial and marketing activities illustrate a commitment to further promote and enhance our competitions for clubs, supporters and our stakeholders across our football stadia and digital platforms, to ensure we are easily recognisable to a broader audience of potential fans.

In order to further the reputation of our clubs and promote attendance at matches, through a number of centralised initiatives the EFL aims to reflect the unique product our competitions represent, to both domestic and international audiences. Whether through ticket initiatives, supporter campaigns, overseas fan engagement research, and work with our key commercial partners, we aim to bring a broader degree of entertainment and accessibility to EFL fans.

For a full list of our commercial partners, click here.