Launched in 2016/17, the Away Fan Experience Project is the result of several years of club and supporter research and sees all EFL Clubs receive an assessment via a single mystery matchday visit by a pair of experienced away supporters.
The Away Fan Experience Project builds on the learning from the EFL’s fan engagement work (Family Excellence Awards, Core Fans, Disabled Fans) to identify and reward those Clubs who are consistently providing excellent experiences for away fans, to ultimately assist clubs in growing away fan attendances.
The visits take place at any time throughout the season with fans assessing the club across four main touchpoints - Planning & Travel, Arrival & Welcome, Refreshments and Inside the Stadium - providing a final assessment to determine their likelihood of returning and recommending that club to other away fans. The supporters’ feedback offers clubs a unique insight into the quality of experience supporters have when visiting their stadiums.
The EFL is proud to support the many football fans who follow their clubs on the road each season and the Away Fan Experience Project aims to continually support clubs in enhancing their matchday experiences for all away fans across the EFL.