The EFL’s Family Excellence Scheme launched during the 2006/07 season to reward Clubs in their efforts to deliver an outstanding match-day family experience.
The scheme revolves around ‘mystery fan’ visits made to all EFL Clubs each season, with assessors and family groups reporting back on their experiences across a range of touchpoints.
The assessments and the feedback they produce help foster a commitment to continuous improvement, and the scheme has seen Clubs set benchmark standards in providing such things as family fun zones, family-oriented concourse entertainment, matchday activity schedules, creative catering options, interaction with Club mascots, players and enthusiastic family-friendly Club staff.
These visits, and the positive changes made as a result, go towards determining whether Clubs are awarded Family Excellence status each season, a desirable and important endorsement to further promote the matchday experiences they offer to new and existing families and their wider fanbases.
Read more about the Family Excellence Scheme: