The Family Excellence Scheme was launched during the 2006/07 season to reward Clubs in their efforts to deliver an outstanding family experience.
The process underpinning it has been developed to recognise the evolving wants and needs of new families and young fans when attending matches and provides ongoing centralised support to do so for all EFL member Clubs.
That process revolves around mystery fan visits made to all EFL Clubs each season, with assessors and family groups reporting back on their experiences across a range of touchpoints. Clubs receive the full observations of the assessors/families, along with a summary report to present the main information and scoring from each visit.
These visits, and the positive changes made as a result, go towards determining whether or not each EFL Club is awarded Family Excellence status, a desirable and important endorsement to further promote the matchday experiences they offer.
As a result of a commitment to enhance the matchday family experience, junior attendance across the EFL has increased over the last decade and many Clubs are setting benchmark standards in providing such things as specific family fun zones, family-oriented concourse entertainment, matchday menus for entertainment schedules and catering options, innovative locally sourced refreshments, along with ‘magic moments’ of interaction with Club mascots, players and enthusiastic family-friendly staff.
Read more about the Family Excellence Scheme: