Small business owners from across Greater Manchester took centre stage at Salford City as Sage and the EFL celebrated the people behind the region's Christmas traditions and football communities.

Sage, the official Accounting Software Partner of the EFL, and a leader in accounting, financial, HR and payroll technology for small and medium-sized businesses, brought together independent business owners, sole traders and accountants alongside Sage ambassador and Salford City FC co-owner Gary Neville.

From the food served before kick-off to the suppliers and tradespeople, small businesses are a key part of the matchday experience in football.

The event recognised that vital contribution and gave a variety of business owners a moment in the spotlight.

Among those celebrated were bakeries, barbers, and home fragrance makers. Together, they reflected on the important role they play in serving customers and supporting communities throughout the year, particularly during the festive season.

Owners also took part in a behind-the-scenes stadium tour, festive meal and discussion exploring the relationship between football, business and community.

Gary Neville and Sage celebrate small business owners at festive event in Greater Manchester

Gary Neville and Sage celebrate small business owners at festive event in Greater Manchester