The Utilita Kids and Girls Cup officially kicked off for the first time this season at Southampton’s Staplewood Training Centre, where an EFL legend and a group of social media creators joined hundreds of excited young players inside the club’s training dome.

The competition — described by organisers as “a national tournament for junior school kids” — gives children across the country a rare and unforgettable opportunity: the chance to walk out at Wembley Stadium on EFL Finals Day.

James Woffindin, PE Teacher at St Patrick’s Catholic School, said: “We can honestly say you can make it to Wembley. It’s not just something you say in passing — it’s the truth.”

With around 20,000 children expected to take part nationwide, the tournament continues to grow each year. Its focus extends beyond football, promoting physical activity, wellbeing and social connection. “It’s so important to have those hobbies away from screens,” one ambassador said. “Getting fresh air, exercise, building relationships and friendships — ultimately that’s what it’s about. Enjoyment. It’s meant to be fun.”

The competition has an impressive history of alumni too, with rising stars Jamal Musiala, Scott McTominay, and Adam Wharton all having taken part in previous years.

Former striker Glenn Murray, who made 374 EFL appearances during a prolific career, was also on hand to join the action.

“It's so important [for the kids] to have those hobbies away from screens, getting fresh air, exercise and like I said, build those relationships and friendships,” said Murray.

“Ultimately that's what it's about, enjoyment, it's a hobby, it's a sport, it's meant to be fun, so go out there and have as much of that as possible.”

Murray has supported the competition for four years and remains passionate about its impact. Throughout the day, he watched on as young players showcased their skills, worked together as teams, and enjoyed the unique opportunity to play at a professional training ground.

As the sounds of cheering and laughter echoed around the Staplewood dome, the message behind the initiative was clear: the Utilita Kids and Girls Cup is about more than winning — it’s about inspiring the next generation, nurturing a love for the game, and creating memories that last long after the final whistle.

Utilita Kids & Girls Cup kicks off at Staplewood Training Centre

Utilita Kids & Girls Cup kicks off at Staplewood Training Centre