Preston North End launch Sunflower campaign for supporters with hidden disabilities
Preston North End recently announced the introduction of the ‘Hidden Disabilities Sunflower’, which will offer more support to supporters and staff with hidden disabilities.
As part of the Club’s #OneNorthEnd campaign and its ongoing commitment to create an inclusive environment for all, supporters can choose to wear a sunflower lanyard to showcase that they have a disability or condition which may not be immediately recognisable, or to indicate to staff or fellow supporters that they may require additional support.
ITV Football visited Deepdale to find out more about the campaign:
Approximately one in six people globally experience some form of disability, and those with hidden disabilities are part of the largest minority in the world.
The Sunflower was first trialled at Gatwick Airport in 2016 and has since become globally recognised, with Preston hoping it will soon be regularly seen around Deepdale.
North End goalkeeper, Dai Cornell, and his partner, Shaunie, have strongly supported the campaign, with their daughter, Delilah, living with a hidden disability. The Club’s recent fixture against Queens Park Rangers also featured a guard of honour made up of supporters living with hidden disabilities.
Find out more about the Hidden Disabilities Sunflower by visiting their website.