Colchester United are offering their support to raise much-needed funds to help the evacuation of Ukrainian civilians by dedicating their upcoming home fixture against Forest Green Rovers to the cause.
The game on Monday 21 March at the JobServe Community Stadium, which will be televised live on Sky Sports, will be used to raise funds for humanitarian aid.
By show of support, the Essex team will donate all gate receipts, without any deductions towards helping the refugees fleeing to neighbouring countries, with all tickets priced at £10, regardless of location of concession.
It has been decided that the British Red Cross will receive any funds raised, going specifically to the DEC Ukraine Humanitarian Appeal.
“We want to encourage everyone from Colchester to get there and absolutely make it a sell-out,” said Colchester United owner and chairman Robbie Cowling, speaking on the Official EFL Podcast.
“What I decided to do for that game was make every ticket £10 and donate all of the gate receipts to Humanitarian aid and for the British Red Cross to distribute it. It’s our determination.”
In addition, Colchester United will wear a unique yellow and blue kit for this fixture, and these shirts will be auctioned sometime after the game with the money raised going to the same cause.
“The game is already due to be on TV on Sky so it’s likely to get a lot more people viewing it and seeing what we’re doing there,” he explained.
“For me, it’s never been an option to sit back and do nothing. It’s always been, ‘what can we do?’ We need to act, and we need to do something. If it means a little bit of hardship for us in the coming months and years, so be it.”
Colchester United’s ‘A Game for Ukraine’ is just one initiative that EFL Clubs up and down the country are launching to support those affected by the ongoing conflict.
“It puts all into perspective,” Cowling added. “We’re all seeing the news reels and people that are having their lives devastated. Two weeks ago, some of those people would have been grumbling on the Monday about how badly their team performed on the Saturday and whether they may get relegated or not relegated. They don’t have that luxury anymore. It makes you realise what really matters.”