Cheltenham Town have raised over £5,200 to present 200 local children from low-income households with football shirts as a Christmas gift this year as part of the ‘Kitmas’ campaign.
The community fundraising initiative ran from 12 days between 1 to 12 December, as the Club partnered with local charity Caring for Communities and People (CCP) to boost their efforts.
And the sum stands at five times what the Robins raised last year after launching the national project – founded by comedian Mark Watson and his brother Paul – on a smaller scale.
Cheltenham’s Head of Commercial, Richard Morris, explained: ‘The level of support and engagement, from club supporters and commercial partners, in relation to this campaign and other community-led initiatives, enables us to make a significant impact in the local area.
“This year, with rising energy bills and a cost-of-living crisis, I’m pleased we’ve been able to offer our support and ease the financial burden for a larger number of families, via the Kitmas campaign and utilizing our facilities as a ‘warm hub.’”
Last week, midfielder James Olayinka dropped the shirts off at three schools in the Cheltenham area as part of the initiative, which received the backing of commercial partners, businesses and supporters alike, who all came together to support the community.
Cordell Ray MBE, CEO at CCP, added; “It's an honour to have the club support us again this year, through the ever-popular 12 days of Kitmas campaign. Seeing the faces of the school children as they met James Olayinka and we handed out the club shirts, confirms the impact it has.
“My gratitude extends out to all the fans, the heart of every club, and to the wider community and businesses for getting behind the campaign and making a difference to so many children.”