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'Goals Worth Talking About' campaign a success

10 October 2019

Last week the EFL and its charity partner Mind launched a campaign called ‘Goals Worth Talking About’ ahead of World Mental Health Day.

Football fans from a number of EFL Clubs across the country voted for their club’s most iconic EFL moment, with the winner immortalised as street art in their respective cities. Running from the 3-10 October, a new piece of artwork was created each day in a different city across England and Wales, with all eight iconic murals being displayed at a special gallery exhibition earlier today on World Mental Health Day.  
Speaking about the campaign, EFL Executive Office Director, Zoe Tootle said: "The Goals Worth Talking About campaign was launched to get football fans talking about their club’s favourite goal. Football fans will more than likely always be able to tell you what their favourite goal was, when it was and where they were. We've created these murals on World Mental Health Day to use them as conversation starters.
The aim of the campaign has been to highlight how football is often a conversation starter, the importance of talking when it comes to mental health support and how the power of football can encourage those conversations. 
"Football fans will always be able to find common ground with other football fans and that’s what we hope this does, we want them to be conversation starters in the hope that it leads on to conversations about mental health and asking one another if they’re okay. That will hopefully lead to people talking and listening. 
"Football is ever reaching, so many people are passionate about football. So to utilise the power football has to raise awareness about mental health and wellbeing is absolutely essential and I think the EFL and Mind partnership is so important for that reason." 
The EFL and Mind are currently in Year Two of their ground-breaking charity partnership which aims to improve the nation’s mental health and wellbeing and the approach to mental health in football. 
"I think it’s a partnership that’s beneficial to everybody. For the EFL to partner an organisation such as Mind and work together using the power of football is massive. 
"Through the partnership we’re looking at players, we’re looking at club staff, friends, family and supporters that come through the turnstiles week in, week out - the reach is huge. 
“Our aim is to give people the understanding and knowledge of what mental health is as well as how to support people if they're suffering. As well as that, another big aim of the partnership is to reduce the stigma around mental health. It’s well documented that mental health in men has been an issue in the past so if through the power of football we can help change lives and make it okay not to be okay then this partnership is really important." 
Iconic moments that were chosen: 
  • Bristol City: David Noble's strike against Crystal Palace in 2008 - Located on Temple Gate, created by Jody Thomas
  • Bristol Rovers: Lee Brown's dramatic winner against Dagenham in 2016 - Located on Temple Gate, created by Nick Harvey
  • Cardiff City: Michael Chopra's dramatic later winner against rivals Swansea City in 2010 - Located on Millennium Walk, created by Gabe Cuthbert
  • Leeds United: Eddie Gray's solo strike v Burnley in 1970 - Located at Holbeck Youth Centre, created by Burley Banksy
  • Leyton Orient: Lee Steele's promotion sealing goal against Oxford United in 2006 - Located at Score Leisure Centre, created by Gabe Cuthbert
  • Preston North End: Tom Clarke's last-minute winner against rivals Blackpool in 2013 - Fishergate outside the old BHS store, created by Elroy the Artist
  • Sunderland: Carlos Edwards' goal v Burnley in 2007 - Found on the side of "A Love Supreme" next to the Stadium of Light, created by Frank Styles
  • West Bromwich Albion: Kevin Phillips' memorable goal against Wolves in the Championship Play-off semi-final in May 2007, created by Nathan Nice
To find out more about the campaign, please visit: 
For advice and support, please visit: 

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