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Sky Bet Championship Clubs unite in successful community campaign

Yorkshire sides help "break down barriers" with joint matchday activity

31 January 2019

Last weekend's Sky Bet Championship meeting between Rotherham United and Leeds United saw the Clubs come together for the first-ever ‘Building a Stronger Britain Together’ fixture, aimed at breaking down barriers between different communities.

The campaign celebrates the role both Clubs and their charitable foundations play in their local areas, particularly their work forging stronger links between different groups.

Fans of Rotherham and Leeds played their part, getting involved by recording interviews to discuss what football – and their club - means to families, individuals and communities in both places.

The videos, which were shown live on the day and can be viewed by clicking here and here, celebrate the unique atmosphere and sense of togetherness that exists among football fans and the ability that football has to unite people from all backgrounds behind their team.

Ahead of the game, players from both sides wore t-shirts supporting the campaign, while young people who work with both the Rotherham United Community Sports Trust and Leeds United Foundation also took part in activity in the build-up to kick-off and at half time.

Rotherham Chairman Tony Stewart said: “For many in the town, the football club is right at the heart of the community and we are proud that the work we undertake here at Rotherham United can play such a pivotal role in bringing people in the borough together.

“Our responsibilities stretch well beyond our on-field duties and the city of Leeds and town of Rotherham are both incredibly diverse communities. Both have historically faced issues concerning extremism and I am delighted that both clubs are making such efforts to prove that the things that unite us are much stronger than those that divide us.

“I hope that by dedicating the fixture to promoting inclusivity, supporters of both Clubs and indeed the communities in Rotherham and Leeds are united even further as we continue to build on the positive progress we have made in recent years.”

Leeds CEO Angus Kinnear added: “The club already has a great relationship with the 'Building a Stronger Britain Together' campaign through our Foundation and it is great to see two Championship Clubs come together to help form stronger links between young people, encouraging them to take part in positive activities and talk to each other.”

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