The EFL and Your Move have today announced a new partnership which will see the national residential sales and lettings agent become an Official Supporter of the EFL from January 2020.
Your Move is one of the UK’s largest sales and lettings agents in the UK and the partnership will provide it with extensive digital advertising rights across the EFL network and services, local activations through community festivals as well as promotional rights at the five Wembley Finals in the 2019/20 fixture calendar.
The EFL fanbase represents a large audience for Your Move, all of whom may be buying, selling, letting or renting and the new partnership will allow it to engage with EFL fans in their local communities on a national scale, through events and competitions.
Oliver Blake, Managing Director for Your Move said: “We know that many of our customers, and potential customers, are passionate about football and we are delighted to be able to share that passion with them.
“As well as being involved with the big, iconic football events like the Carabao Cup Final we are particularly looking forward to organising local football festivals and getting involved in important community events like the Utilita Kids & Girls Cup.”
EFL Chief Commercial Officer, Ben Wright, said: “We are delighted to welcome Your Move as an Official Supporter of the League.
“Its business is a natural fit for the organisation as millions of fans across our network will be buying, selling or renting properties across the UK each year.
“We look forward to working with Your Move for the duration of the partnership which I’m sure will be hugely beneficial for both parties.”