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EFL & Mind – On Your Side with squiggles, badges and a game-changing partnership

8 August 2019

The groundbreaking On Your Side partnership between the EFL and Mind, the mental health charity will continue through the 2019/20 season with the two organisations continuing to harness the power of football to improve the nation’s mental health and wellbeing.

To raise awareness of the charity and the award-winning partnership, Mind will continue to have a striking visual presence on all EFL shirt names and numbers, while bespoke pin badges in unique club colours will be worn by managers and club staff on matchdays. These badges are available for fans to buy and show their support for positive mental health.

Shirts – What’s that squiggle?
The squiggle that you on the first letter of every player’s name is the Mind logo. It represents the confusion and chaos some of us can feel when experiencing a mental health problem. 
Launched last season, it’s the first-ever time that a charity logo has featured on players' names in football and having Mind feature on the shirt will raise awareness of mental health, helping more people that are experiencing mental health problems seek the support they need.
The player names replicate Mind’s official charity logo which also features in the EFL shirt numbers. 
The squiggle on the shirt is helping achieve real change by raising awareness and understanding of mental health in football, sport and society as a whole.
Pin Badges – On Your Side and worn with pride
To show that the EFL and Mind are “On Your Side”, all 72 EFL clubs have been provided with their own bespoke pin badges produced in unique club colourways. 
Badges have been provided to managers and club staff to wear on matchdays and show their support for mental health awareness. 
Fans are encouraged to wear their team’s On Your Side badge with pride can buy them direct from Mind here.
Mind – What does the charity do?
Every year, 1 in 4 of us will experience a mental health problem. That could be one person in every family, hundreds of football players and thousands of football fans.
Mind works to provide to empower anyone experiencing a mental health problem. Mind campaigns to improve services, raise awareness and promote understanding. Mind won't give up until everyone experiencing a mental health problem gets support and respect.
The partnership between the EFL and Mind represents a huge opportunity to reach the millions of people who might be living with mental health problems. 
Together, the EFL and Mind will:
• Raise awareness of mental health with fans, clubs and the wider public
• Raise funds to deliver life changing support
• Help improve the approach to mental health in football working with other partners in the game


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