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#OnYourSide: Cameron's story

1 August 2019

Cameron had always seemed like a confident guy, and no one would have guessed anything was wrong. But behind closed doors, he was struggling.

Then, at the beginning of the football season, a small change to his clubs’ shirt helped him make a big change in his life…

The EFL and Mind launched their groundbreaking new collaboration ahead of the 2018/19 season, joining forces to use the power of football to help improve the nation’s mental health and wellbeing.

As part of the ‘On Your Side’ campaign, Mind’s iconic ‘Squiggle’ and logo is incorporated into the player name featured on the back of every EFL shirt across all 72 Clubs.  

Like football, life has its ups and downs… If you or someone you know is struggling, Mind’s Infoline is a safe and confidential place to talk to someone and get support. Talk to Mind on 0300 123 3393 or text on 86463. You can also find information and advice at

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