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EFL in the spotlight for three Industry Awards

21 February 2018

High-profile Awards nights are never far from the spotlight at this time of year, and the EFL is delighted to have been recognised with nominations at three different industry events in recent weeks.

The most recent nomination came in the 2018 Sports Technology Awards, which were announced this week and featured the EFL in the Most Innovative Rights Holder/Governing Body category for the work in launching and promoting the new live-streaming product, iFollow.

The broadcast platform was launched ahead of the 2017/18 season and is allowing football fans at home and abroad to watch live footage of their team in action, with more than 1,500 matches being been made available to watch in HD through the iFollow network in countries throughout world over the course of the season.

iFollow has also been optimised for all devices, providing fans in the UK with improved access to live audio commentary, highlights packages and exclusive content as part of the new offering, rebranded to replace the EFL's former PlayerHD platform. In addition, some domestic fixtures from this season’s Checkatrade Trophy were the first to be made available in-vision to domestic supporters.

This follows a nomination for the EFL as the Governing Body of the Year in the Sport Industry Awards – recognition that comes after a year of significant growth and development for the EFL.

Commercially the EFL’s overall revenue is higher than the League has ever achieved, with sponsorship revenues increasing by over 40% year on year, while the EFL also recorded the highest attendance figures since 1959, with 18.2million people making their way through EFL turnstiles in 2016/17.

Amid a year of significant commercial activity, the EFL and its partners have also received a double nomination in the UK Sponsorship Awards.

Firstly, the renewal of the relationship with title partner Sky Bet, which was announced in November 2017, has been acknowledged in the Sponsorship Continuity Awards, while EFL partner Wickes have received a nomination for research and evaluation.

The original Title Sponsorship of the EFL was agreed in July 2013. It was originally a three-year deal. The partnership was renewed for the second time in November 2017 with the agreement representing a 20% year-on-year increase, with the latest deal agreed through until 2024. This 11-year relationship sees it become one of the longest running title sponsorships in sport.

Wickes’ nomination follows a double-award winning night at the ESA Awards earlier this month. As an Official Partner of the EFL, they were awarded the Sport Sponsorship of the Year (under €1m) Award, while the Kits 4 Kids campaign was recognised in the Community Sponsorship of the Year category.

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