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EFL & Mind – On Your Side with squiggles, badges and a game changing partnership

18 August 2018

Mind, the leading mental health charity, is the EFL’s new Official Charity Partner, with both organisations uniting behind the power of football to improve the nation’s mental health and wellbeing.

To raise awareness of the charity and the innovative new partnership, Mind will have a striking new visual presence on all EFL shirt names and numbers while bespoke pin badges in unique club colours will be worn by managers on matchdays and made available to fans to show support.

Shirts – What’s that squiggle?

The squiggle that you on the first letter of every player’s name is the Mind logo. It represents the confusion and chaos some of us can feel when experiencing a mental health problem.

It’s the first ever time that a charity logo has featured on a shirt name in football and having Mind feature on the shirt will raise awareness of mental health, helping more people that are experiencing mental health problems seek the support they need.

The player names replicate Mind’s official charity logo which will also feature in the EFL shirt numbers.

The new shirt is just the start of achieving real change by raising awareness and understanding of mental health in football, sport and society as a whole.

Pin Badges – On Your Side and worn with pride

To show that the EFL and Mind are “On Your Side”, all 72 EFL clubs have been provided with their own bespoke pin badges produced in unique club colourways.

Badges have been provided to managers and club staff to wear on matchdays and show their support for mental health awareness. Fans wishing to wear their team’s badge with pride will be able to buy one in the autumn direct from Mind… watch this space for more details in the coming weeks!

Mind – What does the charity do?

Every year, 1 in 4 of us will experience a mental health problem. That could be one person in every family, hundreds of football players and thousands of football fans.
Mind works to provide to empower anyone experiencing a mental health problem. Mind campaigns to improve services, raise awareness and promote understanding. Mind won't give up until everyone experiencing a mental health problem gets support and respect.

The partnership between the EFL and Mind represents a huge opportunity to reach the millions of people who might be living with mental health problems. 

Together, the EFL and Mind will:

  • Raise awareness of mental health with fans, clubs and the wider public
  • Raise funds to deliver life changing support
  • Help improve the approach to mental health in football working with other partners in the game

To learn more about Mind and the work that they do, visit their website here.


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