The Carabao Cup is officially here; the Thai energy drinks brand are now the Official Title Sponsor of the EFL Cup, with the exclusive partnership running until 2020.The green, red and white colours of Carabao will adorn the ribbons of the trophy, the match balls and backdrops up and down EFL stadia throughout 2017/18, and at Wembley, of course, on Carabao Cup Final day.
Read more: Click here to see how the 2016/17 Final was won
Due to the growing global appeal of the competition, it is anticipated that the relationship with Carabao will increase that further, providing the platform to reach new audience in the Association of Southeast Asian Nations (ASEAN).
The new deal is also set to benefit the game at all levels with funds being invested into community and grass roots football via the EFL Trust.
Shaun Harvey, EFL Chief Executive, said: “This is a significant agreement for both parties and I’m delighted to welcome Carabao on board as an official title sponsor of the EFL Cup.
“As a well-established brand in football, Carabao is a perfect fit for the EFL and I have no doubt that throughout its duration, this partnership will prove mutually beneficial as we collectively look to boost our profile and exposure in local and international markets.”
Read more: Click here to find out more about the Carabao sponsorship
Pairoj Piempongsant, Chairman of Intercarabao, stated: “The EFL Cup embodies the very essence of British football consciousness. All 92 clubs in the country competing in the first major cup competition of the season, culminating in the final at Wembley.
"The EFL Carabao partnership represents a unique platform to expand the Carabao brand nationally and globally; and thus leveraging the universal 'fighting spirit' of football with a truly powerful global platform that will bring new awareness to the EFL internationally, while also establishing Carabao as a major player in the global Energy Drinks market.”