More and more people are attending EFL fixtures as clubs continue to attract growing numbers of season ticket holders, while providing increasingly competitive pricing for adult and family tickets.The EFL now has more than 500,000 season ticket holders for the first time in living memory - and the numbers are increasing year-on-year as its 72 clubs think of innovative ways to attract fans through their turnstiles.
The landmark figure is representative of a growing appetite for live football. It is also illustrative of a greater focus being placed on concessionary and family ticket options.
- Clubs in the Championship have the largest share of season ticket holders, with 326,000 between them.
- The remaining 176,000 are split, with League One and League Two clubs having 117,000 and 59,000 respectively.
- Overall, season ticket holders have increased steadily in recent seasons, with overall growth of 26% from 398,390 in 2007, to 502,826 this season.
In addition, matchday ticket costs across all ticket options are decreasing too.
An analysis of the official gate receipts submitted to the EFL reveals that the average admission price received by all clubs was £13.11 per supporter. This compares with £14.08 from 2014/15 and is triggered by a decrease in match day prices across the three divisions.
EFL clubs are also providing increasingly flexible pricing options for concessionary and family tickets, offering heavily discounted prices for youngsters. Over 50 clubs provide tickets for £5 or less, while a further 15 teams across League 1 and League 2 allow access for free.
It is this kind of innovative thinking that is helping the EFL to thrive according to CEO, Shaun Harvey.
He said: “It is testament to the dedication and innovative approach clubs are taking to recruit season ticket holders that we are able to celebrate this collective landmark for the EFL.
“It is clear to see that football has never been so popular, nor has it ever been so competitively priced with great value for money being provided across the three divisions.
“It’s particularly pleasing to see so many new ideas being implemented to encourage families to attend and ensure that kids are given a taste of live EFL football at an early age – an experience and a thrill that we hope will stay with them for a lifetime.”
Clubs in the Championship charged, on average, £355 for their cheapest, full price adult season ticket for the 2016/17 season. This represents a cost of £15.43 per match for a full paying adult. However, many clubs charge less with the likes of Fulham and Wigan making season tickets available for less than £260 – a maximum per match cost of £11.30.
Further value for money is available in League One and League Two with clubs such as Charlton Athletic having tickets available from £175, while fellow Londoners Leyton Orient offer one for £190.
In addition, an increase in the range of family tickets being made available is also helping to improve value for money for parents.
- There has been a 37% increase of junior season ticket holders over the past 10 years across the EFL.
- More than 20% of all EFL club match attendees are now under 16.
EFL CLUB TOP SEASON TICKET SALES – SEASON 2016/17
Sky Bet Championship
1. Newcastle United
2. Derby County
3. Brighton & Hove Albion
4. Norwich City
5. Sheffield Wednesday
6. Aston Villa
7. Huddersfield Town
8. Wolverhampton Wanderers
9. Leeds United
10. Bristol City
Sky Bet League One
1. Bradford City
2. Sheffield United
3. Bolton Wanderers
4. Milton Keynes Dons
5. Charlton Athletic
6. Coventry City
8. Oxford United
9. Bristol Rovers
10. Swindon Town
Sky Bet League Two
2. Luton Town
3. Plymouth Argyle
4. Leyton Orient
5. Hartlepool United
6. Grimsby Town
7. Doncaster Rovers
8. Notts County
9. Cambridge United
10. Yeovil Town