EFL Chief Executive Shaun Harvey met the media in Thailand on Friday, as the EFL Cup partnership with Carabao was officially launched in Bangkok.The agreement, which was announced in the UK earlier this month, is a three-year deal between the EFL and Carabao that will see the Thai energy drinks brand Carabao become the Official Title Sponsor of the EFL Cup and Official EFL partner.
The exclusive partnership will see the competition become known as the ‘Carabao Cup’ from the start of the 2017/18 season, with the deal running until 2020.
The details of this landmark agreement were made public in Thailand for the first time on Friday, as Shaun Harvey was joined on stage by Sathien Settasit, CEO and Chairman of Carabao, for a packed out launch event.
Former England goalkeeper and EFL Cup winner David James and Carabao founding partner Aed Carabao were also present.
After paying his respects to the King of Thailand, Shaun Harvey, EFL Chief Executive, said: “Football is an international sport, covering every corner of the world and our partnership with Carabao will allow us both to benefit from this global appeal.
“We look to partner with companies that have similar aspirations to the EFL and I have no doubt that the aims and objectives of Carabao fit perfectly with ours.
“Our ambition from this significant partnership is to provide a platform for both the EFL and Carabao to reach new audiences nationally and internationally.”
The growing global appeal of the EFL Cup was pivotal to securing the sponsorship and it is anticipated that Carabao relationship will provide the EFL with a platform to reach new audiences in the ASEAN region and support additional growth of the competition.
As official title sponsor and EFL partner Carabao will become synonymous with the Carabao Cup, with the company’s colours adorning the ribbons of the trophy, the matchball, perimeter boards, backdrops for every pre and post-match interview and branding at stadia for every EFL Cup match.