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Kit for Kids: More than 1,500 entires so far for Wickes competition

12 December 2016

Wickes have already received more than 1,500 competition entries following the recent launch of Kit for Kids – a new initiative that offers local communities the chance to win free Mitre team kits.

The competition which has seen Wickes – the Official DIY Partner of the EFL – team up with Mitre to support grass roots football, offers junior sides the chance to win the ultimate kit giveaway, with 72 sets of brand new Mitre kit available for the lucky winners and their football team.

Along with the Mitre Kit, Wickes, the Official Home Improvements Partner of the EFL, are also giving away over 1,000 EFL tickets to all Kit for Kids winners to watch their local EFL team play.

So far, the competition website has received more than 13,000 visits and 1,500 applications, as hopeful entrants try to get their hands on the prize package.

However, entry is still open and Wickes will be picking the lucky winners after entries close on 25th December. To be in with a chance of winning, simply visit

All applicants need to do is tell Wickes why their nominated club really deserves it. Maybe the Under 7s share kit with the Under 10s? Or perhaps there is a great story about how the head coach is helping grow the girls’ team in the area? Maybe the team is working hard to develop the skills of the kids both on and off the pitch? Whatever the team’s story, Wickes want to hear it.

Shaun Harvey, EFL Chief Executive, said: “It’s incredibly important that our partnerships deliver real benefits for clubs and their local communities so I am delighted to see that the latest Kit for Kids initiative is proving so popular.”

Matthew Gaunt, Head of Brand & Communications at Wickes, said: “We are thrilled to see how popular Kit for Kids is proving to be and I’m confident our partnership with both Mitre and the EFL will deepen our involvement within football. The response to date has been fantastic and we hope this demonstrates our commitment to local communities and gives youth football teams in need a kick start to help develop the footballers of tomorrow.”

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