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Fulham named Nickelodeon Family Club of the Year

17 April 2016

Fulham have been named Nickelodeon Family Club of the Year at The Football League Awards 2016.

The club received the award at the gala ceremony at Manchester Central on Sunday evening in front of over 600 guests from clubs, sponsors and the football industry.

The Football League Awards 2016 was being hosted in Manchester for the first time, the same city in which The Football League was officially formed 128 years ago to the day. In its 11th year, the awards ceremony celebrates on and off pitch excellence across The League’s 72 clubs.

Fulham beat off competition from other shortlisted clubs Doncaster Rovers, Middlesbrough, Millwall, Oxford United and Stevenage to claim the overall Nickelodeon Family Club of the Year Award.
In 2015, Fulham worked hard to successfully attract more young fans and their families to Craven Cottage, and broaden their engagement. The club made improvements in all areas of family engagement from the match programme to their ‘Here to Help’ stewards. They revamped the Family Zone and ran schemes like ‘My First Matchday’ which offers first-time junior visitors a special behind-the-scenes tour of Craven Cottage and have their name in lights on the big screen.

Football League clubs excel at attracting young fans and families to their grounds to watch live football. By using mystery shopper families, The Football League’s Family Excellence Award scheme acknowledges the clubs that are delivering a fantastic family match day experience. The Nickelodeon Family Club of the Year award honours those clubs that are leading the way across The Football league in continuing to push the standard even higher to providing the very best experience for families.
Shaun Harvey, Chief Executive of The Football League, said: "During another action packed Football League season it is important to acknowledge outstanding performances, both on and off the pitch.
“We’re delighted to recognise this special group of nominees who have shown exceptional levels of talent, dedication and achievement.  Congratulations to everyone who was nominated and particularly our winners, all of whom are deserving of their accolade.” 

On collecting the award, Jack Burrows, Fulham’s Senior Marketing Executive, said: “It’s a fantastic achievement for us at Fulham to win this award, and it’s testament to a lot of hard work that goes on behind the scenes to make young children feel welcome at Craven Cottage.”

Following Fulham’s overall win, Doncaster rovers were named the Nickelodeon Family Club of the Year in League 1, while Oxford United picked up the League 2 accolade.  

Other awards presented on the night include the Johnstone’s Paint Community Club of the Year, the PFA Player in the Community and Capital One Supporter of the Year. Players from across The Football League were also recognised for their on pitch performances, with the Sky Bet Players of the Year, Football League Young Player of the Year, Mitre Goal of the Year and Football Manager Team of the Year awards decided, alongside the prestigious Sir Tom Finney Award and Contribution to League Football award.

All the news, reaction and photos from the awards can be found via The Football League’s Twitter page, @football_league, while the awards ceremony was also broadcast live on The Football League’s YouTube channel.

To find out more about The Football League Awards, and for a full list of award winners, visit or search #FLAwards on Twitter. 

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