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BBC Survey: Cost of watching football frozen or reduced for majority of fans

15 October 2015

The BBC's Price of Football study has revealed that the cost of watching football in Britain has dropped or remained the same for the majority of fans.

More than 700 tickets were analysed, with 70% seeing a price freeze or reduction for the 2015-16 season.
Football League Chief Executive, Shaun Harvey said: “Football League clubs continue to offer compelling football at a price that is affordable, particularly for those buying season tickets who are rewarded for their loyalty and financial commitment with the best value ticket offerings.
“The significant numbers of season ticket holders at matches, along with ever-greater numbers of young fans, has resulted in the average price paid per paying spectator being as low as £14 across the League’s 72 clubs.
“Clearly others, such as adults and those paying on the day, will usually pay more. Clubs therefore need to ensure that their ticketing policies provide the right balance between fair value for supporters and generating the income that sustains on-field performance, which overwhelmingly they do.”
A recent analysis of the Official Gate Statements submitted by clubs to The Football League during the 2014/15 season has revealed that the average admission price paid was £14.08 per supporter.
In the Championship the average admission price paid was £15.65, while in League 1 and League 2 it was £11.72 and was £11.58, respectively.
Club Gate Statements reveal that clubs generated a combined gate revenue of more than £213m last season and sold more than 15.1m tickets (of which more than 10m were sold to season ticket holders).  In addition to, and not included in, the above figures were a further 1.3m free admissions.
The figures include the admission costs paid by season ticket holders, non-season ticket holders, supporters in corporate hospitality areas and away fans.  It includes those paying adult and concessionary prices.

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