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Carabao Cup

Capital One Cup Final gets fans talking right around the world

2 March 2015

All eyes were on Wembley for yesterday’s Capital One Cup Final and the game proved to be the talk of Twitter as it generated a huge worldwide social media buzz.

Stats show the match between winners Chelsea and Tottenham Hotspur was the most talked about sporting event in the UK on Twitter, generating eight times as many mentions as the Ireland v England Six Nations clash.

The world watched @ChelseaFC beat @SpursOfficial on Twitter #CapitalOneCupFinal LINK:

— Twitter Data (@TwitterData) March 1, 2015
Unsurprisingly the biggest spike in social conversation came when the Blues clinched the cup and when skipper John Terry and prolific forward Diego Costa hit the net. There was also huge interest in behind-the-scenes access shared by The Football League, the two clubs and the players themselves.

.@ChelseaFC captain John Terry strikes to give his side a 1-0 #CapitalOneCupFinal half-time lead

— Capital One Cup (@CapitalOne_Cup) March 1, 2015

Congratulations @ChelseaFC - you are the 2015 #CapitalOneCupFinal winners!

— Capital One Cup (@CapitalOne_Cup) March 1, 2015
The huge levels of interaction on matchday followed the successful conclusion of the #OwnTheArch campaign, which saw Spurs triumph in a Twitter vote to have the iconic Wembley arch lit up in club colours for the very first time. But it was a close run thing, with the north London club getting 51 per cent of the more than 500,000 mentions of the competing hashtags #ChelseaAtWembley and #SpursAtWembley.

.@SpursOfficial win battle to #OwnTheArch ahead of the #CapitalOneCupFinal >>

— Capital One Cup (@CapitalOne_Cup) February 28, 2015
But it wasn’t all about Twitter. Fans on Facebook had the chance to have their motivating messages for the players displayed in the tunnel at the national stadium, while fans sharing their #FinalSelfie on Instagram and Twitter were beamed onto the Wembley big screens from all corners of the globe.

Sooooo excited!

— Hannah Newman (@Hannahnewm) March 1, 2015
Drew Barrand, Marketing Director at The Football League said: “The engagement from supporters not just in the UK but around the world with the final has been phenomenal, both in the build up to the game and on the day of the match itself.

“The Capital One Cup Final has raised the bar – the mass involvement from fans across multiple media platforms over the last week has made it the biggest domestic club game of the year."

Absolutely buzzing with the win! Well done lads, what a team!

— Gary Cahill (@GaryJCahill) March 1, 2015

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