Footage of Bury's walk-in equaliser against Donacaster Rovers on the opening day of the Sky Bet League 1 season has been viewed more than a million times worldwide.
The video, a short highlights package uploaded to Rovers' official YouTube page, reached seven-figure viewing totals in just 48 hours following the bizarre incident at the Keepmoat Stadium.Doncaster’s Harry Forrester had put his side ahead in the last minute of normal time when attempting to play the ball back to Shakers' goalkeeper Christian Walton, seemingly securing the home team the three points in controversial fashion.
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But Paul Dickov's men then allowed Bury striker Leon Clarke to walk the ball into their net to level proceedings in a remarkable display of sportsmanship.
The events were received positively by Football League fans around the globe, with some taking to social media to credit Doncaster's actions.
Doncaster v Bury https://t.co/oe6H0Fk0Kf via @YouTube#RESPECT from all over the world. #drfc
— Lee Moore (@LEEM1512) August 11, 2015Just seen the incident in the Doncaster v Bury game.Good to see fair play prevails rather than win at all costs.
— Stephen Benson (@srbtennisclub) August 10, 2015Good sportsmanship by Dickov's Doncaster for Bury's walk in goal.
— Gordon Ronald (@Fusion21Gordon) August 9, 2015