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Football League Awards: Recognising the work of our clubs in the community

17 April 2015

The work of Football League club community schemes will be celebrated at the Football League Awards on Sunday night.

The Johnstone’s Paint Community Club of the Year award recognises the community schemes that have best demonstrated success at engaging with the local community in the 2014 calendar year.

Five regional winners of the award make up the shortlist from which the overall national winner will be chosen.

In deciding a winner, judges consider the objectives of the scheme, breadth of Delivery, innovation, impact and achievements as well as the leading individual project from the last 12 months.


North West winner: Blackburn Rovers
(Blackburn Rovers Community Trust)

Blackburn Rovers Community Trust is committed to offering all members of the local community access to the highest quality programme of grassroots sports, education and inclusion. As a vehicle through which community cohesion and narrowing the gap in health, education, aspirations and opportunity can be addressed, the draw of the club cannot be underestimated. In 2014 the community scheme delivered 35 projects and engaged with more than 19,000 participants, with its showcase project aiming to improve health for primary school pupils locally.

Yorkshire and North East winner: Doncaster Rovers
(Club Doncaster Foundation)

Club Doncaster Foundation continues to deliver outstanding results that far outweigh the expectations and objectives of the organisation and its key stakeholders, running more than 30 projects last year and reaching more than 13,000 participants. The breadth of the foundation's work includes post-16 education, citizenship, participation, social inclusion and health and well-being, with its main project centring on expanding access to education through the catalyst of sport.

Midlands winner: Derby County
(Derby County Community Trust)

Derby County recognises the ability it has as a club to engage people, raise hopes and aspirations and improve the lives of the people of Derbyshire. The club’s community trust is committed to ensuring that it meets local needs while working strategically in line with regional and national agendas. In 2014 the scheme ran 50 projects and reached more than 30,000 participants, with its flagship Derby City School Sport Partnership project helping to increase participation for young people in the community.

East winner: Norwich City
(Norwich City Community Sports Foundation)

2014 was a landmark year for Norwich City’s Community Sports Foundation as their Sporting Light Appeal passed the million-pound fundraising target, and the scheme as a whole engaged with more than 31,000 participants. The achievement of the preliminary-level Kick it Out Equality Standard and introduction of the Community Hero programme have further developed the football club’s relationship with the community, which is integral to the club’s key values.

South winner: Brighton & Hove Albion
(Albion in the Community)

2014 was a year of progress and achievement for Brighton & Hove Albion’s Albion in the Community scheme, with efforts being refocused on supporting areas of deprivation and individuals in most need. During this time the scheme has carried out more than 60 projects and engaged with more than 30,000 participants. Using the reach of the football club, the community scheme aims to increase participation in sport and physical activity, tackle inequality, improve health and wellbeing, improve educational attainment and create employment and career opportunities.

About the Football League Trust

The Football League Trust is the national charity which unites the inspirational work delivered across England and Wales by its dedicated network of community trusts associated to Football League clubs.

These charities have a combined annual turnover of over £44 million, and 2,500 members of staff, including teachers, coaches and professional health workers.

Football clubs are the heart and soul of their communities and have the power to reach people where others fall short. The Trust embraces this magic to raise the aspirations of millions by delivering dynamic initiatives to a diverse demographic.

Using the magnetism of club badges to connect, The Trust tackles society's greater goals by promoting people and championing community through powerful projects built upon a foundation of sport, education, inclusion and health. Last year, the Football League Trust's projects engaged with more than 1.5 million people.

About Johnstone's Paint

The Johnstone’s Paint brand, which is celebrating its 125th anniversary of paint manufacturing, has traditionally placed a strong focus on working with its customers and in their communities.

It is a business that takes enormous pride in working on projects that add back to the community, and they are delighted to now be promoting the excellent work clubs do with their communities through the Johnstone’s Paint Community Club of the Year Award. Having sponsored the Johnstone’s Paint Trophy since 2006, extending that sponsorship to this award further strengthens their links with The Football League, its member clubs and grassroots football.

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