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20,000 children compete to play at Wembley

14 November 2014

An exciting, once in a lifetime opportunity to play at Wembley Stadium before a major football final awaits the winners of two prestigious national football competitions for school children.

Over 20,000 children will be taking part in the Kinder+Sport Football League Kids and Girls Cup competitions, which are now underway. Combined, the Cups create one of the country's largest national football competitions, which culminate in exciting finals at Wembley Stadium in front of thousands of fans, as schoolchildren live out their dream. Last year David Beckham's former school Chase Lane Primary were one of the four winning schools, walking away with the 2013/14 Kids Cup League 1 winners, representing Leyton Orient.

Drew Barrand, Marketing Director of The Football League said, “These competitions really show how Football League clubs connect and engage with their local communities.  The Kinder+Sport Football League Kids and Girls Cup use that connection, along with the chance to play on a national stage at Wembley, to drive participation as part of The Football League’s ongoing commitment to grassroots football.”

In each of the last three years nearly 2,500 schools and 20,000 children have participated in the tournaments, giving them an incredible experience and encouraging them to maintain a healthy lifestyle.
The competitions, which are organised on behalf of The Football League by The Football League Trust, have a unique format. Each of the 72 Football League clubs run a competition for their local schools, with the winners representing their club, through various stages, on the road to Wembley.

Mike Evans of the Football League Trust comments, "The Kinder+Sport Football League Kids and Girls Cup competitions not only give youngsters a once in a lifetime opportunity but also encourages them to be active, healthy, and develop a keen sense of teamwork. We are pleased to be working with Ferrero and running the competition in conjunction with its Kinder+Sport initiative which shares our passion for engaging with youngsters and promoting healthy and active lifestyles. The Ferrero Kinder+Sport initiative has to date engaged 12 million children around the world and it's significant that Ferrero has chosen to work with the Football League Trust to bring the benefits of the programme to the UK."  

A Ferrero spokesperson said, "We are delighted to be supporting the Football League Kids and Girls Cup competitions, to get children across the country involved with and excited about playing sport and getting active. Led by clubs in their regions, the tournaments provide children with a truly unique opportunity to be exposed to the world of professional sport, and we hope that they are inspired to remain active following this."

The Kinder+Sport Girls Cup is a six-a-side competition for girls aged under 13. Each club's winners represent the club at area and then regional stages, culminating in a grand final prior to the Johnstone's Paint Trophy Final at Wembley Stadium in March.

The Kinder+Sport Kids Cup is a six-a-side competition for children under 11, and sees the 72 clubs split into 3 divisions, in line with club's divisional status, before being again split into two groups, north and south. The winners of the divisional northern and southern finals then qualify for the chance to play at Wembley before the Sky Bet Football League Play-Off Final of the relevant division.

Schools that wish to take part are encouraged to contact their local Football League club for more details. Further information can be found at http://www.football-league.co.uk/global/ourschemes.aspx


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