Christmas came early in the UK’s City of Football as Capital One helicoptered in thousands of balls for a crowd of lucky children.Youngsters were stunned as footballs fell from the sky in the city’s Victoria Embankment Park on Saturday 22nd November. Lending a helping hand was football pundit and former Arsenal and Nottingham Forest player Ian Wright, who emerged from the crowds to kick it all off.
Also joining the party was one of football’s most famous voices, Clive Tyldesley, who commentated on proceedings, and a team of football freestylers who ensured this was a day the children would never forget.
Nottingham-based Capital One released the footballs as part of its ‘Little Legends’ campaign, which celebrates the power of children’s imaginations through football.
As part of the campaign, Capital One kicked off the football season by offering families the chance to take up to five kids to any Round 1 Capital One Cup game for just £1. The credit card company also created a child-friendly stadium for Carlisle’s game against Derby County – giving away free booster seats, so kids could get a great view of the game, enjoy free pick-and-mix as well as face painting.
In addition Capital One has given away 19,000 footballs as part of the Little Legends campaign.
Jason Carr, head of sponsorship at Capital One, said: “For it to pour down with footballs is a definite first for Nottingham. Days like this highlight the magic of football for children and hopefully this campaign will help Little Legends’ imaginations run wild across the UK.”
Ian Wright said: “As a parent, it was wonderful to see the amazement on the children’s faces. I know the power that football can have on a child’s imagination having been lucky enough to have four Little Legends myself, so I am delighted to lend my support to the campaign.”
Click here for more information on how Capital One will help your Little Legend