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3.5m juniors Enjoy the Match in The Football League

8 August 2014

Clubs in The Football League sold a combined 3,500,000 junior tickets last season and young people made up almost one third of all Football League season tickets last season.

Over the last six seasons junior attendance in The Football League has risen by 31% compared with a 6% increase in overall attendance during the same period.

The new figures are being seen as a ringing endorsement of clubs' extensive work to reach out, attract and engage with families through their own enhanced dedicated family-friendly facilities and innovative matchday entertainment, as well as The Football League's Enjoy the Match campaign. Alongside The Football League Family Excellence Awards Scheme, the Enjoy The Match Campaign plays a crucial role in helping clubs to attract families and young supporters to Football League matches.

Enjoy the Match, which was launched in 2008, focusses on a Code of Conduct in which clubs pledge to enforce a zero tolerance policy on anti-social behaviour in the dedicated family areas across The Football League, encouraging clubs to create a family atmosphere at games that can be enjoyed by supporters of all ages.

In the 2014/15 season The Football League and its clubs are set to build on the success of Enjoy the Match with a range of new materials being sent to clubs in their own team colours including a refreshed Code of Conduct to be displayed within all family areas. Clubs have a range of new branding at their disposal to promote the campaign and continue to ensure families feel safe and entertained while at the match.

Football League Head of Customer Services Andrea Brown said: "We're really proud of the work Football League clubs across the country do to attract new fans. These statistics just go to show that this work is having a real impact.

"The new club-branded Enjoy the Match campaign materials will be sent to clubs for the start of the new season, and I'm sure the initiative will continue to go from strength to strength."

For further information about the campaign and how you can 'Enjoy the Match', please contact your club directly.

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