The home of Bolton Wanderers will be renamed the Macron Stadium in July as part of a new sponsorship deal between the Sky Bet Championship club and the Italian sportswear company.
Wanderers announced on Thursday morning that Macron had agreed to become their stadium naming rights partners and kit providers as part of an initial four-year agreement.
It means that the club's home ground will change its name for the first time since it opened as the Reebok Stadium in 1997.
"This is an extremely exciting and beneficial deal for our club," chairman Phil Gartside told the official website.
"We will be proud to carry the Macron brand on our stadium and official merchandise for the coming seasons. We have been very impressed with their passion for football and their ideas to grow our partnership."