Rochdale boss Keith Hill feels he is now fully aware of the task ahead of him to turn around his club's ailing fortunes.
Hill has seen Dale win just one game since returning to take over from John Coleman and feels Saturday's 3-0 loss at Morecambe on the back of Tuesday's reverse by the same scoreline against Accrington paints a vivid if uncomfortable picture
He said: "That game made it clear to me what we are facing here. The harsh reality has kicked in about the task ahead. When it gets to the nitty gritty in football, players reveal their true characters.
"We have talented players but some of them think they are better than they are and there is a lack of character here to win football matches.
"The reality also is that over the last season and a half the club has lost 43 games and we have got to change that and give it a football transfusion.
"I didn't quite realise the enormity of the task ahead. I inherited the challenge and I want to do that and help the club progress but that performance summed up what the fans have had to endure over the past 20 months and we need to change the DNA of the club."
Morecambe boss Jim Bentley gave special praise to substitute Kevin Ellison, who scored a wonder goal after an hour to give his side breathing space at 2-0.
He said: "Kev's goal was the best I have ever seen on this ground. It was a world class volley that people would have been talking about for years if it was in the Premier League.
"It also came at a great time for us as Rochdale were having the better of the possession and were threatening us.
"But although Kev will quite rightly grab the headlines this was a superb team performance overall. I thought our defenders and goalkeeper were brilliant and Stewart Drummond once again showed why he has played so long at this level."