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Keegan launches fragrance

19 February 2013

Ex-England manager teams up with Capital One to launch tension-relieving fragrance for fans

Kevin Keegan is helping Bradford City and Swansea City fans manage their stress ahead of the Capital One Cup Final with a limited edition tension-relieving spray.

The former Newcastle United manager, who famously battled to keep his cool under pressure in the dugout, is once again heading up a new grooming product as the new face of 'Je l’aimerai'.
The limited edition spray, which adds a French twist to his famous catchphrase “I will love it”, sees Keegan recall his 1970s role as an ambassador for Brut aftershave.  

This time, the popular ex-England manager is using his experience to help calm fans facing a nail-biting trip to Wembley to see their team in the Capital One Cup Final.  

‘Je l’aimerai’ has been created using known calming aids jasmine and lavender and uplifting aromas such as Bergamot and Orange to best alleviate stress. Capital One, title sponsors of the League Cup, will be making samples of the fragrance available on supporters coaches heading to Wembley for the hotly anticipated Final.

Kevin Keegan said: “I’ve experienced the pressure of big football moments and understand how hard it can be for fans and managers to keep their cool. I would love it if Je l’aimerai could help fans relax and enjoy the game.”

Michael Woodburn, Chief Marketing Officer at Capital One, added: “This is a nerve-racking day for both Bradford and Swansea fans who will be wanting to capitalise on their trip to Wembley and take the trophy home. 

"Hopefully this limited edition fragrance will ensure all fans are prepared and comfortable to give the best support possible for their teams in the Capital One Cup Final.” 

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