Bristol Rovers boss Mark McGhee believes striker David Clarkson "wants to be loved" at the club.
The Scotsman netted his first goal for the club in Saturday's 2-2 draw with Aldershot and has been ever-present in the side so far this season.
Clarkson, 27, signed for the club following his release from cross-city rivals Bristol City in the summer.
But McGhee thinks he will grow in confidence after an inconsistent couple of seasons in front of goal.
"It was a statement from him. He's a Bristol Rovers player and wants to be loved," he told BBC Radio Bristol.
"He has been excellent and I thought he was excellent again on Saturday. I thought it was a terrific goal and I think he'll get many more for us."