Craig Mackail-Smith scored his fifth goal in three games as Brighton moved to the top of the npower Championship table with a 3-0 home win over Sheffield Wednesday.
Gus Poyet's in-form side handed Sheffield Wednesday a sound beating after taking a first-half lead through Wayne Bridge's deflected free-kick.
But there was nothing fortuitous about the way they tore through their opponents at the start of the second half.
Mackail-Smith followed up consecutive braces against Barnsley and Burnley with a simple 54th minute finish following a jinking run from Spanish full-back Bruno Saltor.
Will Buckley made it three shortly afterward, with Bruno once again the architect, as Brighton secured a third consecutive win.
Dave Jones' Wednesday, who have now suffered back-to-back losses to check their impressive start.
Wednesday belatedly tested Albion goalkeeper Thomasz Kuszczak inside the last 15 minutes - the first stop displaying excellent reflexes to thwart Jay Bothroyd's close range header before Joe Mattock's stinging drive was touched to safety.