Gillingham manager Martin Allen believes there is more to come from Danny Kedwell after the striker's two goals set the Kent club on their way to a 3-1 win over Bradford.
Kedwell opened the scoring with a brilliant lob while his second came from the penalty spot after Garry Thompson's foul on Charlie Lee.
Bradford responded with a penalty of their own which was converted by substitute Nahki Wells, but with two minutes left debutant Myles Weston sealed Allen's first league win as Gills boss.
While Allen was delighted with Kedwell's display, he wants to see more consistent performances from the frontman.
"Danny Kedwell played well and his first goal was exquisite. He's a top-class professional," said Allen.
"He's hungry, he's a listener, he helps the other players, but there's still an awful lot more to come from him. It's not good enough that he only scored seven goals from open play last season.
"I don't agree with giving him man of the match, to be honest. I think that prize is a load of old pants. We work as a team. We all win as a unit."
Bradford boss Phil Parkinson felt his side merited at least a draw.
"We deserved something from the game," he said.
"Conceding a goal just before half-time gave them a lift and the disappointing thing was the penalty because we switched off."