In an exciting new collaboration for the EFL, Jameson Irish whiskey has been unveiled as an Official Partner of the League ahead of the 2023/24 season.

Jameson's four-season deal will see the whiskey giant highlight its commitment to football across the EFL's three divisions until the end of the 2026/27 season.

The partnership with EFL is Jameson's first foray into English professional football and builds on the brand's work within the grassroots football space following its ongoing nationwide sponsorship of the biggest small-side pitch provider in the UK, Powerleague.

As an Official Partner of the EFL, Jameson will have a strong presence with all 72 Member Clubs across the Sky Bet Championship, League One and League Two, along with the EFL's five Wembley finals. Additionally, the brand will have a presence on the EFL website, digital and social media channels.

Jameson will leverage EFL inventory to deliver 'responsible drinking' messages and ensure that the partnership is marketed responsibly and in line with Portman Group requirements for partnerships.

Jameson

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