Papa Johns became the Official Title Sponsor of the EFL Trophy in 2020. The exclusive partnership, which will run until at least the end of the 2022/23 season, saw the competition become known as the 'Papa Johns Trophy' In addition to the title sponsorship, Papa Johns became the Official Pizza of the EFL.
The EFL has a unique reach into communities, offering local activation on a national scale with Clubs spanning every corner of the country from Colchester to Carlisle and Plymouth to Sunderland, often sharing locality with at least one of Papa Johns 500 branches.
EFL Chief Commercial Officer, Ben Wright, said: "The EFL is delighted to have welcomed Papa Johns as title sponsor of the EFL Trophy and a new addition to the League's portfolio of partners.
"As we continue to navigate through the challenging times that the coronavirus pandemic presents, it is a testament to the growing appeal of the EFL that we can attract new partners and invest the sponsorship fee into the competition through payments to Clubs, which is important during this difficult period.
"We look forward to working with Papa Johns to build on the success of the competition and create Papa John's Trophy moments for us all to celebrate."
Commenting on the launch, Papa Johns UK Senior Marketing Director, Giles Codd, said: "We're very excited to have been named title sponsors of the EFL Trophy. It's a real honour to support EFL clubs in what is undoubtedly a tough time for everyone involved.
"It's always been our goal to serve the best ingredients for the most memorable occasions and support the local community, so we're incredibly proud to be supporting such a great football competition. Papa Johns so far have given away £100,000 to grassroots football clubs across the country, we have teamed up with Puma to give away 100's of Puma Team kits, and we have given back all of our ticket allocations to clubs to encourage fans back and this is just the start."