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Lifebuoy is the world's number one hygiene soap, sold in nearly 60 countries. The brand aims to make a difference by creating quality, affordable products and promoting healthy hygiene habits. Since 2010, Lifebuoy has reached over 1 billion people through various handwashing programmes. The desire to be clean, active and healthy is intrinsic to everyone, not just football fans, and Lifebuoy has championed the cause for better health through hygiene for more than a century. Since the launch of Lifebuoy in 1894, the brand has continually looked to motivate consumers to improve their hygiene behaviour, and they're excited to work with EFL clubs and fans with this partnership.

"As Official Hygiene Partner of the EFL, we are so pleased to see fans return to grounds to support the sport we all love. We're aware of the need to play our part in keeping people safe and one of the easiest ways to do this is to use hand sanitiser which is why at a time when lower league clubs have been facing challenges because of the pandemic, we're proud to have provided free product to allow them to bring their fans back to the terraces in the safest way possible." Benoit Roger-Marchant, Lifebuoy Marketing & Business Development Director, Unilever.

"I'd like to thank Unilever and the Lifebuoy team for their commitment during a particularly challenging time for fans. The EFL, alongside its membership, have enjoyed working collaboratively as we have emerged from the pandemic and a returned to more familiar matchday operations. Part of our ongoing work in this area is continually ensuring our stadia in England and Wales are able to continue to welcome back fans and the partnership with Lifebuoy provides valuable financial support and practical assistance to all EFL Clubs as we progress through the 2021/22 season." Ben Wright, Chief Commercial Officer, EFL.


Lifebuoy Soaper Heroes Programme

20 April 2022

Lifebuoy, Official Hygiene Partner of the EFL, are running a kids’ hygiene programme called ‘Soaper Heroes’ which has been put in place to improve kids’ hand-washing behaviours.

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EFL partner with hygiene brand Lifebuoy to support with safe return of fans

23 April 2021

The EFL has today agreed a multi-year partnership with Unilever brand Lifebuoy, the world’s number one hygiene soap brand, as the League continues to prepare for the safe return of fans to EFL...

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