Elms Marketing became Official Licensee of the EFL in 2018. They are the exclusive supplier for the names, numbers and sleeve badges emblazoned on the match shirts and replicas of all 72 EFL Clubs.

Elms Marketing is a leading supplier and service provider to the Sportswear and personalisation sector. As part of the FlexDev group Elms have partnerships with numerous global properties including the NFL, NBA, Chelsea, Manchester City and the Italian Football Federation. Their reputation and business ethos is founded on innovation, quality and service.

Elms produce the innovative and unique EFL letters and numbers style featuring Official Charity Partner Mind's logo within the number and the 'squiggle' joined into the first letter of the player name. This was a global sports industry first and has helped raise awareness of mental health issues within football with fans, Clubs and staff.

Elms have also produced key EFL Thank you NHS and Not Today or Any Day anti-discrimination embroidery for player shirts in recent months.