The EFL and eBay partnership celebrates the businesses powering local communities around all 72 EFL clubs. Through the launch of 'Small Businesses United', eBay is donating advertising space at EFL grounds to the small businesses at the heart of their marketplace.
Although the EFL lost £250m when football went behind closed doors, the end of lockdown and Euros fever has seen a huge surge in interest in attending games. 'Small Businesses United' allows eBay sellers to further connect with their local EFL clubs, and see their own brand under the bright stadium lights now that they're back watching their team.
Ben Wright, Chief Commercial Officer of the EFL, said: "We are really pleased to be able to support growing businesses through all 72 EFL clubs and the 'Small Businesses United' initiative. It is a fantastic opportunity for supporters of our Clubs to see their own businesses advertised in EFL stadia nationwide, and demonstrates again how the EFL can support positive and impactful local community activation on a national scale."
Rob Hattrell, SVP & Head of eBay Europe said: "eBay UK and the EFL know that local business and football clubs are the backbone of our communities, sharing a history of mutual support that we're so excited to celebrate with Small Businesses United. After the financial trials of the pandemic, it's more important than ever for eBay to continue to shine a spotlight on the power of small business, and to champion the sport we know and love."
The EFL has today announced a new three-year partnership ahead of the start of the 2021/22 season with eBay that will celebrate the businesses powering local communities around all 72 EFL clubs....