Carabao have been Title Sponsor of the Carabao Cup since 2017, the partnership has helped Carabao establish and grow their UK market whilst promoting the brand to the Cup's international audience.
As a Thai-based company, the partnership has also provided the EFL with a platform to develop the competition's presence across the globe.
EFL Chief Commercial Officer Ben Wright says: "We are incredibly pleased with the EFL's partnership with Carabao, it is a title sponsorship that has been hugely successful for both parties and highlights the strength of the competition both domestically and internationally. The competition offers Carabao the unique opportunity to connect with millions of football supporters whilst helping us to showcase the competition at home and on a global stage.
David Butcher, Managing Director of Carabao UK&I said: "The competition is a fantastic asset for the brand, giving us the opportunity to grow our customer base in the UK, at the same time raising awareness for Carabao among football fans all over the world.
"Our partnership with the competition has clearly had a positive effect on supporters, with football fans now 1.6x more likely to purchase a can. Carabao is not like other energy drinks, at just 63 calories per can and with 60% less sugar than major market rivals, the range represents a great-tasting option for those looking for healthier alternatives that taste like a soft drink."
The Quarter-Final draw of the Carabao Cup will take place live on Soccer AM on Saturday 30 October from 10:30am.
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