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Official Charity Partnership with Mind




In a groundbreaking new collaboration, the EFL and Mind joined forces ahead of the 2018/19 Season to use the power of football to help improve the nation’s mental health and wellbeing. 

Throughout the partnership, Mind have worked closely with the EFL to ensure Clubs have programmes in place to support the wellbeing of both staff and volunteers that can be put into practice throughout the footballing calendar.

On Your Side: The EFL and Mind launch new partnership

The logo of mental health charity Mind has appeared on all EFL shirts for the last two seasons and will a new design will continue to display the logo during the 2020/21 campaign. When the design was launched in 2018, it was the first time in English football, that a charity’s logo had been incorporated into the player name on the back of every EFL shirt across all the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.

Read more: EFL and Mind reveal new names and numbers design

With one in four individuals affected by mental health problems, the EFL will work with its network of Clubs and community trusts to promote Mind’s message and services to millions nationwide with four ambitions to promote better mental health. The partnership will look to focus on the following areas:

  • Raise awareness of mental health amongst fans and wider public
  • Help improve the approach to mental health in football working with partners including the PFA
  • Raise funds to deliver life changing national and local support

Mind were chosen to become the EFL’s Official Charity Partner from the start of the 2018/19 season on an initial two-year basis. In March 2020, the partnership was extended until at least the end of the 2021/22 season.

For more information about the services and support Mind can help with, please visit: