Sky Bet - Official Title Sponsor of the EFL and official title sponsor of the EFL Play-Offs. Mitre - Official Matchball of the EFL. Prostate Cancer UK - Official Charity Partner of the EFL. O Publishing & Media - Official Matchday Programme publisher for the EFL finals. IRN-BRU - Official Soft Drink Partner of the EFL. EA Sports - Official Licensee of the EFL. Sega - Official Licensee of the EFL. Sporting ID - Official Supplier of names, numbers and sleeve badges to the EFL. Sky Sports - Exclusive Live Broadcast Partner of the EFL. Channel 5 - The EFL's Free-to-Air Highlights Partner. Pitch International - Exclusive worldwide (excl. UK & Eire) media rights distributor of the EFL.