This website www.efl.com (“Site”) is owned and operated by EFL-Digital Limited (company number 4112553) (“EFL Digital”), a company wholly-owned by The Football League Limited (company number 00080612) (“EFL”) each having their registered office at EFL House, 10-12 West Cliff, Preston, PR1 8HU. ‘The English Football League’ and ‘EFL’ are trading names of The Football League Limited.
When registering for certain services through the Site you may have been asked to confirm which of the EFL football clubs you are a fan of and whether you wish to be contacted by that club. To the extent you chose a club, that club shall be referred to in this policy as the “Club”.
EFL-Digital is the Data Controller of personal data collected by or which you provide through the Site, for the purpose of the Data Protection Act 1998 (“DPA”).
References to “we”, “us” and “our” in this Policy are all references to EFL Digital only.
Protecting your privacy is very important to us. This Policy describes the types of personal data you provide and/or we collect via your use of the Site, what we may do with that personal data and your rights. ‘Personal data’ is defined in the DPA and is essentially information from which an individual person can be identified. By submitting information and/or continuing to use the Site, you signify your consent to us using your personal data in accordance with the below.
We may need to change the terms of this Policy from time to time and changes will be posted on this page (and/or where appropriate, otherwise notified to you). Your continued use of the Site will be deemed to be acceptance of amendments we make. This Policy was last updated on 24th August 2016.
How we use your personal data
We request that the information you provide is as accurate as possible as this allows us to secure your privacy by differentiating you from others, and creating a “profile” for you so that we can provide a personalised service when you visit the Site and/or we send you emails. Periodically we may send you an email asking you to “Update your Details”.
The only item of personal data that it is obligatory to provide to receive information from us is your email address. However, the more you tell us about yourself, the more we can tailor our communication to your needs. Use of services accessed through the Site may require you to provide further or specific types of information.
We use information about you for five primary purposes:
I.To perform the services you have requested, such as sending you our newsletters and other information about us, the EFL and its competitions. The type of information we may use might include, for example, your name, address, email address, date of birth, telephone number and card or other payment details in relation to goods or services you purchase from us through the Site or otherwise. We will NEVER share your financial information with other third parties for any reason other than processing transactions, fraud and credit risk protection, unless we have your explicit consent.
II.To enable you to participate in chat rooms, forums, message boards, and/or news groups on the Site on which you can post information and, where we deem necessary, to respond to any such posts you make. Information you post in these areas may become public information and must always comply with our Terms & Conditions.
III.To alert you to other information, including offers and promotions, relating to us, EFL, the Club if relevant, and/or (except where you have indicated otherwise) commercial partners. See below heading ‘Marketing Information’ for more information about this. For example, such information may include newsletters, offers, promotions, occasional surveys and other communications of potential interest relating to us, or EFL official partners and/or The Football League Trust (company number 06466997) (“EFLTrust”) being a charity registered at the same address as EFL and EFL Digital.
IV.To carry out market research so that we can improve the products and services we offer. Your feedback is valued and helps to shape the products and services we offer. You will have the right to opt-out of receiving or participating in our surveys at any time.
V.To manage and improve the Site and allow you to use the features offered by the Site. Information we use for this purpose may include (for example) that about your computer and, where available, your IP address, operating system and browser type.
We may also supplement the information that you provide with other information that we obtain from our dealings with you or which we receive from other organisations such as our commercial partners, group companies (including EFL and the Trust) and EFL football clubs (including the Club).
In addition, we reserve the right to perform statistical analysis of user behaviour and characteristics to measure interest in and use of the various areas of the Site and to ascertain the number of users that have visited particular web pages. We also keep track of what you do with our newsletters when you receive them for trends and statistics and to evaluate the efficiency of our newsletter and information service. We may provide aggregated and anonymised data (not identifying any individual) only from these analyses to third parties.
We do not sell, rent, or otherwise provide personally identifiable information to third-parties without your consent, except only as otherwise set out in the ‘Disclosing (Sharing) Your Information’ section below.
From time-to-time we, EFL, the Club (where chosen) and/or our commercial partners (if you have agreed to receive their information when you provided your personal information) would like to contact you to tell you more about the offers, services, products and other initiatives available to you.
We, EFL, the Club, and/or our commercial partners will only contact you by electronic means if you have consented to this. However, if you are an existing customer (and have not opted out) we may contact you by electronic means about services, products and initiatives similar to those you have previously received or enquired about (unless you have chosen not to receive such electronic communications).
If, at any time after registering, you would like to change your preference and opt-in or opt-out from receiving communications from us or third-parties you can do this at any time by changing your preferences on your personal profile page, which is accessible from all of our emails.
Links to third party websites & services
We are not responsible or liable for the content, privacy policies or services offered by websites other than the Site, including those which link from the Site (with the exception of other EFL competition official websites and EFL football club websites which are specifically operated by us from time to time – please note this does NOT include websites of all EFL clubs). We encourage you to read and familiarise yourself with the privacy policies, terms and conditions and/or other notices on other websites you visit.
Children and Young People
We realise and understand that children and young people under 18 (“minors”) may visit the Site, or otherwise interact with us, the EFL and our commercial partners. It is our policy:
I.to encourage all minors to consult with their parents or legal guardian before submitting any content or information to us, our commercial partners or other third parties. Users of the Site, or certain services on it, who indicate they are a minor may be asked to provide a valid email address for their parent or guardian so that we may verify parental consent, where required;
II.not to make a minor's participation in our activity contingent on the child disclosing any more personal information than is reasonably necessary in order to do so. Anyone known to be a minor may be allowed to participate in certain competitions and promotions, but notification of a win or prize will be sent directly to the parent or legal guardian identified in the initial registration process. Publication of a winning minor’s personal details will require parental or legal guardian consent;
III.not to actively market to minors; and
IV.not use (or pass to any third party) personal information on persons known to be minors for any commercial purposes.
Some of the facilities or functions accessible through the Site (including betting facilities advertised or accessed through it) are not intended to be accessible by, nor are they actively advertised to, minors.
Parents or legal guardians should supervise minors when online and we recommend parental control tools be put in place. Any minor using the Site and services offered is confirming that they have received the consent of their parent or a guardian to do so.
Storing and retaining your personal data
We are committed to protecting the security of your personal data, which is held in secure data centres in the United Kingdom in accordance with current legislative requirements, industry standards and technology. We will keep the personal data you have provided for as long as we have a relationship with you; once that relationship has ended we will retain it in accordance with this Policy only for as long as we reasonably require and it will then be deleted and destroyed.
Some of the organisations to which we may disclose your personal information (including, but not limited to, our commercial partners where relevant) may be situated outside of the European Economic Area, in countries which may not have laws that protect privacy rights as extensively as in the United Kingdom, though we will take all reasonable steps to ensure that your information is still properly protected.
Once your personal data is received by us we store it as set out in this Policy.
We cannot guarantee the complete security of our databases, nor that information you supply will not be intercepted while being transmitted to us over the Internet.
If we have given you a password to access certain parts of the Site, you are solely responsible for keeping the password safe and make sure you use a secure browser.
Disclosure (sharing) of your information
We have already described in the ‘Marketing Information’ section of this Policy under what circumstances your personal information may be shared with the Club and our commercial and official partners, if you have agreed.
In addition, there are some other reasons why we may disclose your personal information to third parties and these are as follows:
·to other companies within our corporate group including (amongst others) EFL and/or the EFL Trust;
·to appoint other organisations to carry out some data processing activities on our behalf. For example, mailing services, payment processing, hosting service providers, and to check your details against the Telephone Preference Service;
·if we or substantially all of our assets are acquired by a third party, in which case personal data held by us about customers will be one of the transferred assets;
·to protect the rights, property, or safety of us, EFL, the Club (and other EFL clubs), our commercial partners, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Where we share your personal information with third parties we will take reasonable steps to ensure that it is properly protected and processed in accordance with this Policy.
Your rights to:
All requests set out in this section or other queries relating to this Policy should be addressed to Data Protection Compliance Officer at The Football League Limited, EFL House, 10-12 West Cliff, Preston, PR1 8HU or email@example.com. Please include your name, address, and/or email address when you contact us.
Access Your Personal Information:
You have the right to see a copy of the information that we hold about you. We may charge a small fee towards the cost of administering any request you make. The current fee is £10.00.
Update and Amend Your Personal Information:
You have the right to ask that the information we hold about you is corrected by updating/changing your profile preferences or by contacting us as above. We encourage you to update your personal information promptly if it changes.
Opt-out of Being Contacted:
You have the right to ask that we and/or our commercial partners stop contacting you by clicking the relevant boxes on the screen upon which you provide information or by contacting us.
Close Your Account/Delete Your Personal Information:
You (and any parent/guardian of a minor) have the right to request that we close your account and/or delete your personal information from our database. We will make all reasonable efforts to comply with this request. However, it may not be possible to delete an entry without some delay and without retaining some residual personal information because of backups and records of deletions (including to ensure we no-longer communicate with you) or because we are required to retain personal information for other lawful requirements.
If you are dissatisfied with our response to any of your data privacy concerns you have the right to raise this with the Office of the Information Commissioner at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF (https://ico.org.uk).
Cookies are used for a variety of purposes, including providing personalised web pages and recognising your choice of language. Cookies do not cause harm to your computer, but, if you wish to stop your computer accepting cookies, go to the help section of your internet browser (for example, Internet Explorer or Firefox) where you will find information on how to do this.
In the context of the website, the following cookies are deployed:
ASP.NET Session Cookie
This is an essential cookie created when request is made for any web page. This is a session ID used to identify a session.
session cookie - expires when window closed
Site acceptance cookie
SplashCookie – 1 day
UsrAccCookiePolicy – 1 year
Tracking cookie for analytics.js. Used to throttle request rate.
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
APP -10 days
CASA – 10 days
CMT – 10 days
IPON – 9 days
LOTM – 30 days
MMTH – 10 days
OAID - Session
PUB – 10 days
PUL – 10 days
QNCS – 9 days
RBCN – 9 days
SERVERID - Session
SWID - Session
SWIDREAD – 10 days
TDSK – 10 days
Created when user lands the home page
pid – 1.5 years
guest_id – 2 years
Twitter cookies created when twitter "Follow Button" is clicked.
_twitter_sess - Session
auth_token – 10 years
external_referer – 7 days
guest_id – 2 years
Kdt – 1.5 years
Lang - Session
Pid – 1.5 years
remember_checked_on – 10 years
Twid – 10 years
Facebook cookies created when Facebook share or like links clicked.
c_user – 3 months
csm – 3 months
datr – 2 years
fr – 3 months
locale – 7 days
lu – 2 years
pl – 3 months
s – 3 months
sb – 2 years
xs – 3 months
These cookies are used to sign in to Youtube for subscribing
These cookies are used to sign in to Youtube for subscribing
Google Analytics uses traffic log cookies to gain information about the use that is made of pages on the Site. We use the information from these cookies to generate reports on the usage of the Site which are used for evaluation and analysis. The purpose is to improve the Site by tailoring it to the needs of users.
In addition to standard analytics parameters, we receive data via Google Analytics Advertising Features including information about 'Demographics and Interest Reporting' which gives us greater insight into the types of visitors we receive.
In all cases, no data which is itself specific to any identifiable user is retained.
As a user you can opt out of this process of collecting traffic log data. To do so please visit the following site which provides a browser add-on that enables a user to opt out -
All modern browsers allow you to change your cookie settings. These settings will typically be found in the 'options' or 'preferences' menu of your browser. To understand these settings, the following links may be helpful, otherwise you should use the 'Help' option in your browser for more details.
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari
Cookie settings in Edge
We do not recommend turning cookies off when visiting the Site, as this will prevent you from using many of the services on the Site.
For further information about cookies and how to control their use, please visit the following third party educational resources:www.allaboutcookies.organdwww.youronlinechoices.eu